rheology modifiers

Rheology Modifiers

HASE, HEUR, and cellulosic thickeners engineered for precise viscosity control, anti-sag performance, and levelling in water-based paints, coatings, and adhesives.

HASE ThickenersHEUR AssociativeCellulosicAnti-SagWater-Based

Product Overview

Rheology modifiers are essential for controlling the flow behaviour of liquid formulations — from the in-can viscosity that ensures stability during storage, to the application viscosity that determines brushability, rollability, and sag resistance, to the final levelling that controls surface appearance.

JCT offers three thickener chemistries (HASE, HEUR, and cellulosic) to give formulators the flexibility to dial in the precise viscosity profile required for each application and application method.

Product Grades

GradeChemistrySupplied FormKU Viscosity BuildRheology ProfilePrimary Application
JCT-RT100
Best Seller
HASELiquid (30% active)HighShear-thinningExterior wall paint, elastomeric coatings
JCT-RT110HASELiquid (25% active)MediumShear-thinningInterior emulsion paint, D2 / D3 class
JCT-RT200HEUR AssociativeLiquid (20% active)Medium–HighPseudo-plasticSemi-gloss & gloss coatings, levelling-critical
JCT-RT210HEUR AssociativeLiquid (25% active)Low–MediumNewtonianPenetrating primers, thin-film coatings
JCT-RT300Hydroxyethyl CellulosePowderHighStructuredCement-based systems, tile adhesives
JCT-RT310Modified HECPowderVery HighStructuredTextured wall coatings, high-build systems

Choosing the Right Thickener

HASE Thickeners
Hydrophobically modified alkali-swellable emulsions. Activated by pH adjustment. Excellent anti-sag and spatter resistance. Best choice for exterior and high-build systems.
Recommended: JCT-RT100, JCT-RT110
HEUR Associative
Hydrophobically modified ethylene oxide urethane rheology modifiers. Work via micellar network. Give excellent levelling and flow. Best choice for gloss and semi-gloss topcoats.
Recommended: JCT-RT200, JCT-RT210
Cellulosic (HEC)
Hydroxyethyl cellulose-based thickeners. Robust in high-pH and ionic environments. Compatible with cement and lime. Best choice for construction and tile adhesive systems.
Recommended: JCT-RT300, JCT-RT310

Key Performance Properties

7.5–10
HASE activation pH range
20–35%
Active content (liquid grades)
KU 50–140
Achievable viscosity range
<0.1%
Typical addition rate (HEUR)
0.2–0.5%
Typical addition rate (HASE)
0.1–0.3%
Typical addition rate (HEC)

Recommended Applications

Exterior wall paintInterior emulsion paintSemi-gloss & gloss topcoatsIndustrial coatingsCement-based waterproofingTile adhesives & groutElastomeric roof coatingsTextured wall finishesConstruction adhesivesPaper coatings

Find Your Ideal Viscosity Profile

Free samples and technical support from formulation to production scale-up.

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